All about EQUI DIGITAL
Hello and welcome to the first blog post from EQUI DIGITAL.
I wanted firstly to provide everyone reading this who has found themselves having a look over the EQUI DIGITAL website with some background behind its evolution into a equestrian focused digital service provider.
My name is Amy Clarke and I am the founder of EQUI DIGITAL, I grew up surrounded by a true love of all things horse, which was passed to me by my mother, a keen horsewoman herself.
I followed the usual pony mad childhood routine of begging for lessons, lessons at a local stables from age 7, I then graduated to working at my local stable on a Saturday for a free lesson (those were the days!)
From there I built upon my love and experience of the horse world to enter and become a finalist in the Horse & Pony Magazine ‘Win a Pony’ competition.
Despite being unsuccessful in my bid to win a pony, I was lucky enough following this to be gifted with my first pony, a 14.2HH dark bay mare with a lot of attitude!
From this, Pytchley Hunt Pony Club Camp, lots of local shows and Gymkhanas and so many happy memories of sunset hacks and finding myself deposited on the floor whenever my pony felt like it…
Professionally, following University I found myself entering the Digital Projects realm and over the last 8 years have built up extensive experience and an excellent skillset in all aspects of digital, from websites and apps to social media and marketing.
I recently found myself whilst watching Horse & Country TV, frantically googling my local area to see what was happening in the local equestrian world and became aware of a gap where it was extremely difficult to gather information on the equestrian services I was interested in.
Many of the local saddlery and tack shops, big and small had no web presence of any kind and the same went for riding stables, livery yards and local sole traders in the business, such as saddle fitters and farriers.
It was then that I had the lightbulb moment that I could combine my love and knowledge of all things equine with an exceptional digital service, offering reasonably priced digital solutions to those businesses to increase their visibility, reach and awareness to prospective customers all over.
That is EQUI DIGITAL’s key aim and we are here to help any business from part time freelance instructor to large local saddlery/feed merchant in the best way for them.